Here the topic which I have taken is not at all a new one, but I would like to share my thoughts with all of you. My motivation to write this topic is some meaningful otherwise thoughtful advertisements that I could find in our media. Here I have examples of two Indian mobile service provider’s ads.. I am taking it as references because I am a common Indian citizen and like to watch television programs..! The ads are
1. Aircel-Save tiger forum
2. Idea cellular
First one is focusing on conservation of tigers in India and other is giving a message against deforestation. Both are relevant in this time. Here they are marketing their product by spreading new innovative messages. It is a good trend in my opinion. In India by latest calculation there are only 1411 tigers are left. For Indians, tigers are national animal and as Hindu concept tigers are the vehicle of goddess Durga. So they are sacred animals. But they are hunted for skin and other things. It is the time to act. The movement put forward by Aircel is really appreciable. A young tiger was lost his mother is the central character. A joined mission of governmental and NGOs are needed to protect these animals. Because they also have the right to exist likes all of us.
Secondly Idea cellular’s promotion. Now one of the main problems which the earth is facing is deforestation. Recently the world environmental meeting of Copenhagenthat started with lot of expectations and unfortunately nothing happened at the end. Global warming due to emission of industrial gases is the problem that we are going to be facing. It may cause to sink some of main cities under the sea. Now the forest area in India is terribly decreased to 20.6%. This reduced the natural living area of animals and birds. As a result they came out of forest for food and water. It is causing struggle between man and animals. The bollywood actor Abhishek Bachhan starred in this ad. It tells us to reduce the use of paper and there by stop cutting of trees.
Some other movements like NDTV-Toyotta Greenathon, also getting much appreciation. So all together , the ads should come with some thing special. A simple step can make huge impact in viewers. I am thanking you all the people who took this great effort.
My Vision 